Job Title: General Manager – Membership & Brand
Company: AA NZ
In his 14 years at AA, Dougal has led AA’s brand transformation and driven record Membership growth of over 65% to 1.65 million Members. Key initiatives in that time have included:
Prior to joining NZAA, Dougal managed Loyalty for Air New Zealand including development of Airpoints. Dougal was the Marketing Association’s 2017 Marketer of the Year.
Despite Motoring Clubs globally struggling to retain relevance, AA has grown rapidly to now have a relationship with 3,000,000 New Zealanders. This presentation will reveal how AA’s customer value strategy is driving record Membership growth and brand transformation.